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How I Work

From listing to closing

Four steps. No filler, no surprises. Here's what happens from our first call to the day the deal closes.

A bright living room with wood beams and fireplace
Step 1

Real numbers. Not a random range.

Before we list, I walk through your home — condition, updates, layout, buyer appeal. Then I compare it against sold homes, active listings, and homes that failed to sell in your area.

You get three clear pricing paths:

  • Fast-sale price — moves quickly, smaller premium
  • Highest-net strategy — patient, targets the right buyer
  • Too-high price — what to avoid, and why it risks sitting

No guessing. No inflated number just to win the listing.

A couple cooking together in a bright modern kitchen
Step 2

The game plan

Every home needs a different strategy. We look at your timeline, what to fix, what to leave alone, when to list, how to present the home, and what to do if the market doesn't respond right away.

You'll know the plan before the sign goes up.

A stylish modern living room ready for showings
Step 3

Marketing that gets buyers in the door

Your home needs more than MLS. My selling program includes professional photography, video, floor plan, listing copy, social media exposure, buyer-network outreach, realtor.ca, TRREB MLS distribution, and targeted local marketing.

The goal is simple: more attention, better showings, stronger offers.

An open-concept living room and kitchen — the final dream home
Step 4

Offer strategy and negotiation

When offers come in, I walk you through the price, conditions, deposit, closing date, buyer strength, and risks. You stay in control — but you don't have to figure it out alone.

The goal isn't just selling. The goal is protecting your net.

What's Included

Everything that goes into selling your home

My commission covers a complete sale program — not just a sign in the lawn and an MLS post. Here's exactly what you get.

Pricing

Real CMA & pricing strategy

A real Comparative Market Analysis using recent sales in your specific pocket. We talk through whether to list low (and create competition), at market (and target serious buyers), or high (and have negotiating room). The strategy fits your timeline, not a template.

Presentation

Staging & prep guidance

Real recommendations on staging, paint, minor repairs, decluttering, and curb appeal. What's worth spending on for your home (and what's a waste of money — I'll tell you to skip 80% of the renovations sellers think they need).

Marketing

Professional media + listing

Professional photography, drone where it matters, walkthrough video, floor plan, written listing copy that targets the actual buyer for your home. Standard listings get standard attention. Yours won't.

Distribution

MLS + multi-channel reach

Full TRREB MLS distribution, plus targeted social media campaigns (Facebook, Instagram, YouTube), agent network outreach, and a syndicated push to the major Canadian real estate search portals.

Negotiation

Offer strategy & negotiation

When offers come in, we look at them together — every condition, every clause, every buyer's financing strength. I'll walk you through the trade-offs and we'll counter, accept, or hold for a better one based on the data, not emotion.

Closing

Coordination through close

Once you accept an offer, I coordinate with your lawyer, the buyer's side, and the mortgage discharge process. I'm on top of every deadline so you don't have to be. We close on time, with no surprises at the closing table.

Who I Help

Four types of sellers I work with most

Most sellers fall into one of these four groups. Each one needs a slightly different approach — and I've sold for all four. If you're in one of these situations, I'd love to talk.

Plus three more I work with regularly:

Move-Up

Families moving up

You bought a starter home or condo, now you have kids (or you're about to), and you need more space. We coordinate your sale with your purchase — pricing strategy, bridge financing options, and closing dates that don't leave you sleeping in a hotel for two weeks.

Downsizers

Empty-nesters & downsizers

You've been in your home for 20+ years. The kids are gone. The maintenance is tiring. You want to free up equity, simplify your life, and pick your next chapter. We handle the emotional weight of selling a long-held home and the strategic side of timing, taxes, and where to land.

Condo Owners

Condo resellers

You own a Toronto condo and the market has been challenging. Maybe you bought pre-construction, maybe you're an investor exiting, maybe you've outgrown the space. Selling a condo in 2026 is a specific skill — and the right pricing strategy is half the game.

Free Download

Before you list — read this

My free 14-page PDF walks through everything it costs to sell a Toronto home in 2026 — commission, legal fees, mortgage discharge, staging, capital gains — with three worked examples and three specific moves that can save you $5,000 to $25,000.

The single most useful 10 minutes of reading you'll do before listing.

Get the free PDF →
ALI ANNABI | CANADIAN HOME SALE
The Real Cost of Selling a Toronto Home in 2026
Real line-by-line breakdown
FAQs

Common seller questions

The questions I get asked the most by Toronto and GTA homeowners thinking about selling. If yours isn't here, just reach out.

How much does it cost to sell a home in Toronto?
Total cost typically runs 6–8% of sale price. Commission is the largest piece (~4–5% plus HST), then legal fees ($1,800–$3,500), mortgage discharge and possible IRD penalty, staging and prep, and closing adjustments. The free Cost of Selling PDF breaks this down in detail with three worked examples.
How long does it take to sell a home in Toronto right now?
Depends on the property type, neighbourhood, and pricing strategy. In May 2026, the median days-on-market for well-priced Toronto homes is roughly 25–40 days. Overpriced homes can sit 90+ days. Condos run a bit slower than detached. We'll set realistic expectations when we first meet.
Do I need to renovate before listing?
Usually no. I see Toronto sellers spend $40,000 renovating a kitchen and recover $20,000 of that in the sale. Staging, paint, decluttering, and minor repairs almost always have better ROI than renovations. I'll walk through your home and tell you exactly what's worth doing and what to skip.
What if I have a tenant in my property?
Selling a tenanted home in Ontario has specific rules. You can't evict just because you want to sell — the buyer (or a family member) has to intend to personally move in, and a proper N12 notice has to be served through the Landlord and Tenant Board. Current rule (2026) requires one month's rent compensation. Bill 60 may change this for 120+ day notices once proclaimed in force. This is a topic we'd need to talk through before listing.
Will I owe capital gains tax?
If the property is your principal residence for every year you've owned it, you generally pay no capital gains thanks to the Principal Residence Exemption. If it's an investment, rental, secondary residence, or assignment, capital gains will apply. I'm a realtor, not an accountant — but I can flag the situation and refer you to two CPAs who specialize in Toronto real estate.
Is commission negotiable?
Yes. Commission is fully negotiable and always has been. After recent industry settlements in North America, it's also being negotiated more openly than in the past. My advice: don't pick your realtor based on the cheapest commission. Pick the one with the best plan to get you the highest sale price. The math almost always wins.
Should I sell now or wait?
This is the most common question — and it depends entirely on your specific situation. Are you moving up, down, sideways? What's your mortgage situation? What's your timeline? In most cases the real answer involves running both scenarios and looking at which one actually nets you more. Book a 15-minute call and we'll work through it.

Ready to talk?

Get a real CMA. Read the free PDF. Book a 15-minute call. Watch a few of my videos. There's no right order — start wherever feels useful.